Realty Backdesk

Email lead reactivation for real estate agents

Your next client is already in your inbox.

Realty Backdesk goes back through your email to find the past clients and old leads worth reconnecting with, builds a profile of each one from your actual conversations, and writes a short, personal follow-up campaign for each one that goes out from your own inbox, only after you approve it.

Get started: $240 See how it works

Most old leads aren't dead ends. Real estate pros convert online leads at just 1–3%. Backdesk helps you go back through the contacts you already cultivated and find the opportunities still sitting there.

What you get

Your dormant leads, profiled, with a follow-up campaign for each

You connect your Gmail or Outlook once. We find the people worth reaching out to, show you what you know about each of them, and write a short campaign of personal emails for the ones you choose.

  1. 01 / Find

    Dormant conversations with real intent

    We look for buyers and sellers you once talked with but haven't heard from in months. Current clients, colleagues, lenders and other vendors, newsletters and automated mail are left out.

  2. Our secret sauce 02 / Profile

    What you actually know about each lead

    Each profile is built from your past emails. Every fact quotes and dates the email it came from, and facts are kept separate from educated guesses.

  3. 03 / Campaign

    3 to 5 personal emails per lead

    Short emails written from each profile, in your voice, at least a week apart. Each one carries the basics a commercial email needs, including a way to opt out.

  4. 04 / You approve

    From your inbox, in your name

    When each round of emails is due, you review it and edit as you like. Nothing goes out without your approval, and replies come straight to you, so every relationship stays yours.

Illustrative example

What a lead looks like in your report

A fictional lead, shown the way the report presents one.

Profile: Alex M. Prospect · buyer

  • Said they were looking for a 3-bedroom in Dublin.2025-03-04: “we'd want a 3-bed in Dublin”
  • Said their lease ends in the spring.2025-03-09: “Timing is probably next spring, after the lease ends”
  • Inference (medium confidence): may have been ready to buy in spring 2026.

First email You review and approve

Hi Alex, Last spring you mentioned your lease would be wrapping up and that a 3-bed in Dublin was the goal. I've been watching that market and a few homes have come up that made me think of you. Is a move still on your radar? Happy to send a short list, no pressure either way. Zack

Your data, your relationships

You stay in control

  • Nothing reaches your contacts without your approval, and every email comes from your own inbox.
  • Anyone who replies or asks you to stop is taken out of the campaign.
  • Nobody reads your email without your written permission.
  • Your mailbox data is never used to train AI models.
  • Processed on AWS in US regions, encrypted in transit and at rest.
  • Deleted when your campaign ends, or within 30 days of your request.
  • Facts are what was said at the time: “wanted to buy last year” never becomes “buying now.”

Pricing

One price. No subscription.

$240 one-time

  • A scan of your Gmail or Outlook for dormant leads and past clients
  • An evidence-backed profile of every lead it finds
  • A campaign of 3 to 5 personal emails for each lead you choose
  • Every email reviewed and approved by you, sent from your own inbox

Secure checkout by Stripe. Questions first? Contact us.

After you pay, we email you a secure link to connect your mailbox within one business day. Your leads are usually ready within a day after that. Want a fresh scan later? Repeat scans cost less.

Refunds: If your scan finds no dormant leads, we refund you in full. You can also cancel for a full refund any time before your scan starts. Once your scan has run and found leads, the purchase is non-refundable.

Coming soon

On the roadmap

These aren't available yet. We're building them with our first agents.

  • Replies sorted for you, with warm leads handed back as soon as there's real interest.
  • A dashboard to manage leads, profiles and campaigns yourself.